PR Newswire and Crowd Factory analyze the activity surrounding thousands of press releases over a number of months. According to the research, 48% of sharing happens on Facebook and 37% on Twitter. However, each share on Twitter results in 30% more views.
The study also found that multimedia components drive more traffic to a release than text only. Adding a photo increased engagement by 14 percent and adding a photo, video, and audio increased engagement by 3.5 times.
To read the article, click here


